Clearview Listing Presentations

It's a new world, be cutting edge and win

Nothing hurts more than losing out on a new listing.

Today's luxury consumer is accustomed to the latest online technologies. Anytime, anywhere mobility is no longer a luxury, it's a necessity.

Today, a consumer's search for leading brokerages to sell their property often times begins online and the competition is brutal.

The brokerage firm that delivers their story the fastest and in the most visually impressive fashion will out compete and beat the competition more often.

Re-defining "Digital"

11 Advantages of a Digital Listing Presentation

There will always be the need for an impressive hard copy Listing Presentation. However, the time has come to expand the way we present ourselves to potential sellers.

First, A Digital Listing Presentation (DLP) is not a hard copy listing presentation converted into a PDF or PowerPoint. This is not "digital". A proper DLP should be web-based, i.e. built as a web page – a private website.

There are enormous advantages to delivering your company's benefits and value proposition this way.

1. You look impressive

Why not do what is necessary to rise above the noise and visually impress your potential clients? You are representing your firm as the best in your market, it simply makes sense that your marketing materials deliver an experience above and beyond the norm.

Represent yourself in a way that your clients would like to be represented.

2. Deliver hi-res photography and HD videos

Nothing paints a better picture of your company than an impressive video. If you don't have one yet, that's ok but it's something to think about seriously. You could also use a professional video offered by your franchise or brand.

Click here for an example courtesy of Christie's International Real Estate and Barker Realty in Santa Fe, New Mexico.

Your Clearview DLP is a simple web address that can be promoted on Facebook, Twitter, Google+, your public website, email newsletters, or email campaigns. The presentation can also be instantly and automatically delivered to potential sellers who request company information from your public website.

Your clients can share Clearview DLPs with friends or business partners socially. As the under 40 crowd purchases and sells more homes over the coming months and years, social collaboration will become even more critical.

4. Make changes quickly and easily

Let's face it, information changes from time to time in your listing presentation. With the Clearview Editor you can easily make changes to your web-based DLP without having to earn a new degree.

Once your changes are made, every prospective client who ever received your presentation will automatically see those changes when they return to read the presentation.

5. Know who is reading your listing presentation and when

Knowing who is actively reading about you and when is a critical element of selling almost any product or service. Yet it is the most overlooked in the real estate world.

With today's technology we know who to reach out to and when based on our knowledge of who's actively reading our presentations. Sounds like "Big Brother" right? Not really. We've been studying this for years and the overwhelming majority of savvy clientele now understand web technology, and they are often impressed with proactive outreach.

6. Compete more effectively for out-of-market sellers

Out-of-market sellers are critical for large markets like New York and Chicago or second home markets like Aspen and Santa Fe. Many of those out of town sellers are researching the best options for top brokerages on line.

What information are you offering on your website and how are you capturing the attention of those sellers?

An instantly delivered, dynamic and interactive DLP that shows off your company coupled with a well-timed phone call will shoot you to the top of the "impressive brokerage" list for sure.

7. Save ongoing cost

What are your printing, re-printing and delivery costs every month? How often do you do this? How often do you make changes to your listing presentations and re-print all of them?

What if you have the opportunity to begin an expired listing campaign and send impressive DLPs instead of the standard FedEx delivery with an expensive hardbound book? With a little Google time, you can stumble upon email addresses for those sellers nearing expiration of their current listing agreements.

8. Show prospective sellers what you can do for them

If prospective sellers are blown away by the way you represent yourself, why wouldn't they expect the same impressive marketing talents to be used to sell their home?

Clearview Elite is used to promote impressive properties as well. Visit the Sell Real Estate tab above to learn more.

9. Easier client interaction

Embed forms in your DLP and let prospective clients submit questions directly to you in a non-intimidating way, right from your DLP. They can even set up a date and time to meet with you in person.

What a great place to include an easy pre-listing survey. Wouldn't you like to have information like this sent to you from a client prior to your first face-to-face meeting?

• How did you hear about us?

• Why do you want to sell right now? – Seller's motive for selling so you can understand objectives

• What will happen if you don't sell? – Gauge level of urgency.

• When do you need to sell?

• Where are you moving?Do you know a Realtor there?

• Who else are you planning on interviewing?

• Any other decision maker's involved in your selection?

• What criteria will you use in selecting your listing agent?

10. Control the Broker’s message

There are elements of a listing presentation that are standard for everyone – mainly the content in a pre-listing presentation. Clearview DLPs keep that information protected so the main company messages are always consistent coming from every agent in the office or company.

Editing privileges can be assigned to brokerage owners, executives and marketing associates so they can effectively freshen up presentations for all agents.

11. Look great on mobile devices

A study by Google and the National Association of Realtors says that 89 percent of new home shoppers use a mobile search engine at the onset and throughout their research.

Get ahead of the curve and make your company easily accessible to sellers on their mobile device as well. If you think sellers don't discuss selling their home over coffee and a muffin at their local coffee shop you'd be wrong. They also do quick searches for quality brokers in the area on their phone or tablet and even request information from them. I know this because I've done it!

As younger generations begin buying and selling homes with more frequency you need to be immediately responsive to sellers with impressive looking presentations delivered wherever they are, right when they want it.